For Abbi Custis’ winter social media campaign, I designed a series of graphics that captured the seasonal spirit while maintaining brand consistency. Although the campaign was holiday-driven, the client wanted to avoid traditional holiday colors and motifs, as they would clash with her brand’s aesthetic. To achieve this, I developed a refined winter-inspired color palette that complemented her existing branding, incorporating soft textures, subtle metallics, and cozy, atmospheric elements. The typography and layout balanced festivity with simplicity, ensuring the messaging felt seasonal without being overtly tied to classic holiday themes. The final deliverables included social media graphics for Instagram and Facebook, along with editable templates for future use. This campaign successfully engaged the audience, promoted holiday events, and reinforced brand recognition while staying true to Abbi Custis’ unique visual identity.
Eleven Established 